Building Your Brand a Voice
A voice is necessary to your businesses brand, it helps to complete the vision that you want to convey. What’s a voice? We’re not talking about the vibrations of the vocal chords, we’re talking about branding. A brand holds your vision, your values, and your voice. It’s
Is it Time for a Change?
To learn more about our 7 Steps to Get Your Brand Noticed, Click here! Let’s be honest, no one likes change… Unless it’s your idea. Change is scary, but mostly it’s uncomfortable. It changes your position and you have to figure out your position
Cookie Cutter Branding
Jury’s out, are they good or bad? I know cookie cutters mean cookies, delicious and fantastic right? But do they work? Cons Cookie cutters set up an expectation where everyone doesn’t fit the mold. It’s the mindset that your business should have so man
Take a Leap
Don’t forget to download our FREE 7 Proven Steps to Get Your Brand Noticed! You remember it right? The first time at the pool after the cold, potentially icy winter. The air is warm, but the water is cold, and the quickest way to acclimate to drastic temperature c
Just Focus
Focus is the hidden ingredient in excellence – Daniel Goleman Focus is essential. Without being able to prioritize and manage well, we miss success. To be honest, 2016 has brought even bigger dreams and goals than its predecessor. My to do list, attempting bigger
Start Before You’re Ready
Nothing sparks learning like a deadline. You may feel as though there is so much more you need to know before you can start, but chances are with a deadline to start, you will have done enough research to know what you need to know. If you wait until you’re ready, you m
When do You Ask for Help: Logo
You’ve come up with the most brilliant idea since sliced bread (at least you think so) and you’re ready to launch your business, but you’re struggling with the details. In the technological age you know that you need a website, some social media, and a
Don’t Go Through Life Without Goals
One of my favorite things about winter is that it is the beautiful season of hockey. The long season actually stretches from October to April, but most of that is winter. The swishing of players flying across the ice, the puck gliding in and out of sight, the rival figh
Cleaning Up After the Holidays
One of my least favorite days of the year is December 26th. The reason for this is because there is this unwritten rule to pull the plug on all the Christmas cheer. But I believe a day that takes months of preparation and an entire season of covered in glitter should ta
Productive Tips So You Can Enjoy the Holidays!
Is it just me or does it seem like everything including the work to do list gets busy around the holidays? The time of the year that were trying to spend with family, make memories, and reflect on all that’s been accomplished this year is overcome by the deadline
How to Fill the Editorial Calendar
There are literally thousands of blog posts on editorial calendars. There are about as many free templates, ads to specific calendars, and even inspiration to make the calendar modern or pretty (whatever your taste). But once you find the perfect calendar, what do you d
Let’s Talk About Damage Control
No one ever truly wants to talk about this subject, because it’s not the happiest of subjects. It usually focuses on the negative and can be discouraging. However, I believe proper damage control has a huge impact on whether or not a brand and business succeed or not. K
Tricks and Tweets: Social Media Isn’t So Scary
Have a Plan! Remain Consistent. Use Hashtags sparingly on FB and Twitter, but use many on Instagram. Be personal. Know what each platform focuses on. It’s no secret that social media is a prime tool in building your brand, and getting your business out there. It’s also
Let’s Talk About First Impressions!
Let’s talk about first impressions What’s the first thing a customer sees when they come in contact with your business? Is it the product? Your logo? Your employees? Is it you? Unless you’re Apple, Nike, Starbucks, or Tiffany’s, those things migh
New Season. New Vision.
Ok so as of today, fall is officially here, but we have long been bombarded with the pumpkin flavoring. Don’t get me wrong, I welcome it all with open arms especially the pumpkin spice creamer which is a favorite in the Brand Mentors office. But it shows that there are
Social Media – How Your Low Weeks Are Really Your Best Weeks
How your Low weeks are really your best weeks Have you ever had a week where your numbers were really low? Maybe life was more hectic than usual, or you didn’t quite follow your goals. Maybe your content was off or maybe you just missed the mark. The beauty in social me
How a Good Business Can Fails!
When you start a business, you probably don’t manage it with failure in mind…but maybe you should? If you at least know some of the pitfalls that plague most small businesses, then you can be better prepared for problems that you might encounter. There are a mul
Top 5 Reasons Your Business Should Be On Facebook
With all of the hype out there these days concerning social media, it’s easy to get confused on what your business should be doing and what’s just a waste of your time. But what if you decide that you would like to get your business out there online, where do you start
